Leveraging Predictive Analytics to Optimize Global Ad Spend for WPP Clients

Mindshare, part of WPP, leveraged Andela experts to enhance their competitive edge in media optimization, focusing on application development, data science, and predictive analytics.​

Andela provided a skilled team to develop and refine Synapse, Mindshare’s analytics platform. The team created sophisticated models and data-driven strategies that improved media governance and ROAS for Mindshare clients. The solution covers a broad spectrum of analytics from SCM to CRM and economic factors. ​

Andela was key in scaling up Mindshare’s capabilities, allowing for dynamic adjustments to business needs creating a strong competitive advantage in the advertising and media sector. ​