Circana enhances data platform for enhanced media measurement

Circana, formerly known as IRi, is a leading player in media measurement, catering to clients in the retail and consumer goods sectors.Facing the challenge of modernizing media measurement processes, Circana partnered with Andela to leverage its strategic hiring model, Adaptive Hiring.

Andela provided a scalable agile team, leveraging Google Cloud as an accelerator. The team quickly implemented full-scale data ingestion, modeling, and analytics, to provide actionable insights to clients. This collaboration led to successful models and reports, driving further buy-in and adoption throughout Circana. Andela set up Google Cloud architecture and performing analysis (ETL) for media and sales data. 

Andela expanded its role to support the rollout of the Circana Liquid Data Platform, enhancing Circana's position as a leader in data-driven media measurement solutions.