Market Research

Circana enhances data platform for enhanced media measurement

Initiatives
Data Engineering & Analytics
Data Science & AI
Cloud & DevOps

Circana, formerly known as IRi, is a leading player in media measurement, catering to clients in the retail and consumer goods sectors. Facing the challenge of modernizing media measurement processes, Circana partnered with Andela to leverage its strategic hiring model, Adaptive Hiring.

Andela provided a scalable agile team, leveraging Google Cloud as an accelerator. The team quickly implemented full-scale data ingestion, modeling, and analytics, to provide actionable insights to clients. This collaboration led to successful models and reports, driving further buy-in and adoption throughout Circana. Andela set up Google Cloud architecture and performing analysis (ETL) for media and sales data. 

Andela expanded its role to support the rollout of the Circana Liquid Data Platform, enhancing Circana's position as a leader in data-driven media measurement solutions.

Solution
Data Pipelines & ETL
Cloud Architecture
Predictive Analytics
Machine Learning
Data Visualization
Skills
Python
Google Cloud
Microsoft Azure
Kubernetes
React
Roles
Data Analyst
Data Engineer
Data Scientist
Full-stack Developer
Front-end Developer
150
K
Top-rated, highly skilled global talent pool
66
%
Faster time to hire

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Circana enhances data platform for enhanced media measurement

Circana, formerly known as IRi, is a leading player in media measurement, catering to clients in the retail and consumer goods sectors. Facing the challenge of modernizing media measurement processes, Circana partnered with Andela to leverage its strategic hiring model, Adaptive Hiring.

Andela provided a scalable agile team, leveraging Google Cloud as an accelerator. The team quickly implemented full-scale data ingestion, modeling, and analytics, to provide actionable insights to clients. This collaboration led to successful models and reports, driving further buy-in and adoption throughout Circana. Andela set up Google Cloud architecture and performing analysis (ETL) for media and sales data. 

Andela expanded its role to support the rollout of the Circana Liquid Data Platform, enhancing Circana's position as a leader in data-driven media measurement solutions.

Snapshot

Duration
Team Size
No items found.
Technical Domains
Data Engineering & Analytics
Data Science & AI
Cloud & DevOps
Tech Stack
Python
Google Cloud
Microsoft Azure
Kubernetes
React

TL;DR

BUSINESS PROBLEM

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THE TEAM

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Impact

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