Building Circana's Data Platform for Enhanced Media Measurement

Circana, formerly known as IRi, is a leading player in media measurement, catering to clients in the retail and consumer goods sectors. Facing the challenge of modernizing media measurement processes, Circana sought a strategic partner to help ensure end-to-end management​

Andela provided a scalable agile team, leveraging Google Cloud as an accelerator. The team quickly implemented full-scale data ingestion, modeling, and analytics, to provide actionable insights to clients. This collaboration led to successful models and reports, driving further buy-in and adoption throughout Circana. Andela set up Google Cloud architecture and performing analysis (ETL) for media and sales data. ​

Andela expanded its role to support the rollout of the Circana Liquid Data Platform, enhancing Circana's position as a leader in data-driven media measurement solutions.​