Software
Co-Pilot’s Trial-to-Paid Journey: Strategic Engineering Achieves 108% Conversion Rate
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Co-Pilot’s Trial-to-Paid Journey: Strategic Engineering Achieves 108% Conversion Rate
GitHub needed to rapidly deploy outbound campaigns to upsell trial users of Co-Pilot to paid tiers amidst fierce competition in the generative AI space. Lacking the necessary resources, they partnered with Andela to quickly find the needed talent.
Andela sourced three full-stack engineers to develop a notification and testing initiative. These engineers found the most effective campaign to convert trial users to Co-Pilot for Business subscribers, resulting in the program exceeding its goal.
The upsell program achieved a 108% conversion goal in just five months, turning nearly 400 trial accounts into subscribers. GitHub scoped an expanded program for enterprise-wide growth.
Snapshot
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Technical Domains
Application Development
Cloud & DevOps
Tech Stack
Ruby on Rails
React
Angular
TL;DR
BUSINESS PROBLEM
THE SOLUTION
THE TEAM
Technical Support Leads
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THE Tech
Impact
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