Pluto TV's Ad Revenue Defense: Crafting Cloud Solutions to Block Unauthorized Ads

Pluto TV, a leading ad-supported streaming service, faced significant revenue loss from unauthorized ads on its platform. With the internal team focused on core development, the company needed specialized AWS expertise to quickly tackle this challenge and preserve its ad-based revenue.​

Leveraging Andela Talent Cloud, Pluto TV quickly onboarded an AWS engineer who architected and implemented a cloud solution to filter and block these unauthorized ads. Utilizing a mix of AWS, Azure, shell scripts, and JavaScript, the solution ensured that only legitimate, revenue-generating ads were streamed. ​

This strategic intervention not only halted revenue leakage but also bolstered Pluto TV’s financial performance, securing an additional $5 million in monthly revenue and reinforcing the resilience of its advertising platform.​