Refining Vibe's Mobile SDKs to Earn Higher Customer Retention

Vibes, a mobile marketing software platform, needed to address two critical areas: enhancing customer retention and refining mobile SDKs. However, it struggled to secure top engineering talent within budget.

Resonating with Andela’s mission to connect brilliance with opportunity regardless of geography, Vibes partnered with Andela for engineering talent. Andela provided 18 engineers to Vibes, dividing them into two specialized teams.

The first team focused on creating integrations with key marketing technology partners to enhance customer retention and improve UX. Meanwhile, the second team, consisting of iOS and Android developers, concentrated on enhancing mobile SDKs and developing server-side applications to effectively support their requests.