People who are new to Salesforce often think that it’s a single product: An out-of-the-box customer relationship management (CRM) system. In reality, Salesforce delivers a wide range of tools and services that address countless business challenges and target specific functions. In order to understand how to best leverage Salesforce in your business, the first thing you need to know is that Salesforce calls its tools and services “clouds.”
There are 15 different clouds in the Salesforce ecosystem. Learning just a little bit about each one makes it easy to see what a huge difference Salesforce can make in your organization. In this article, we’re going to focus on Salesforce Commerce Cloud.
What’s Salesforce Commerce Cloud?
Commerce Cloud is Salesforce’s complete e-commerce solution designed for growth-oriented businesses. Whether you’re a B2C, B2B, or even B2B2C company, the platform gives you everything you need to create seamless, connected e-commerce platforms that convert curious consumers into loyal customers.
Commerce Cloud’s flexible and trusted AI-powered automations make shopping more engaging and enjoyable across every medium, with a focus on being mobile-first. What’s more, Salesforce is well known for giving businesses a 360-degree view of every customer. In Commerce Cloud, this drives customer conversions by letting you personalize interactions, and the more custom (and satisfying) you make your clients’ experiences, the faster you can grow revenue.
Built on the world’s number one customer relationship platform, Commerce Cloud is set up for stability and scalability. The platform provides your team with everything they need to easily coordinate order management, digital sales, predictive intelligence, and point-of-sales functionality. Salesforce is all about connectivity, so every e-commerce transaction is more profitable because it feeds into the entire Salesforce ecosystem, and smart businesses leverage that data to grow.
Some of the top benefits of Salesforce Commerce Cloud:
- All-inclusive e-commerce platform
- Predictive AI with Einstein AI
- Personalized shopping experiences
- Built for growth strategies
- Mobile-first framework