What is Salesforce Sales Cloud?

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People who are new to Salesforce often think that it’s a single product: An out-of-the-box customer relationship management (CRM) system. In reality, Salesforce delivers a wide range of tools and services that address countless business challenges and target specific functions. In order to understand how to best leverage Salesforce in your business, the first thing you need to know is that Salesforce calls its tools and services “clouds.”

There are 15 different clouds in the Salesforce ecosystem. Learning just a little bit about each one makes it easy to see what a huge difference Salesforce can make in your organization. In this article, we’re going to focus on Salesforce Sales Cloud and how you can best leverage it at your company.

So, what is Salesforce Sales Cloud?

Whether for B2B or B2C, Salesforce Sales Cloud helps you increase revenue and grow your business with world-class opportunity and lead management systems. This is their most popular cloud, and when people initially think of Salesforce, they’re often thinking of  Sales Cloud. This platform lets everyone on your sales and marketing team share pertinent customer information, so your people have everything they need to see a deal from first contact to happy customer.

Sales Cloud is driven by automated workflows that can include AI automations depending on your business needs. These automated workflows prompt your reps to take the right action at the right time in order to convert soft leads into real opportunities and then close the sale. By acting on relevant insights, your agents will make smarter decisions about where to focus and on which clients to invest. Features like an activity timeline, intuitive dashboards, and forecast management help your team better understand your marketing and sales pipeline so you can build stronger relationships and grow your business.

Salesforce has five versions of Sales Cloud available (Group, Professional, Enterprise, Unlimited and Performance) and a Certified Salesforce Specialist can help you choose the best route to maximize on everything Salesforce Sales Cloud can do. Most commonly, you can leverage a Salesforce Tech Architect, Consultant, or Project Manager here depending on your business structure.

Some of the top benefits of Salesforce Sales Cloud:

  • Foundational for Customer 360 (all your customer information in one place)
  • Comprehensive contact and account management
  • Lead management by enriching lead information and selecting the right leads for conversion
  • Superior data-driven sales forecasting
  • Workflow and process automation  
  • On-the-go functionality from wherever you and your team work

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