As the leading customer relationship management system, Salesforce makes it possible for businesses to find solutions for tough problems. Yet leaders often don’t realize that these solutions may necessitate specialized skill sets under the Salesforce umbrella. In order to maximize an investment in Salesforce, it’s critical to know what different Salesforce professionals do and how they can create and facilitate the best Salesforce solution for a company’s needs.
Join us as we break down six major Salesforce roles, what they do, and why they’re important. We will introduce you to Salesforce administrators, Salesforce developers, Salesforce architects, Salesforce business analysts, Salesforce product managers, and Salesforce consultants. Deciding on Salesforce is only the first step. The next is understanding how dedicated experts develop and define Salesforce for stakeholder success.
First: Salesforce roles are not the same as roles in Salesforce
We want to take a brief moment to differentiate the type of roles we’re talking about here. Salesforce roles are not the same as the “roles” you might see in Salesforce itself. Salesforce provides users with an optional “user role hierarchy,” often shortened to “roles.” One can use this hierarchy to set Salesforce access levels for each user in an organization, and it usually matches an organization’s org chart. The Salesforce roles we discuss in this series are the experts behind the scenes that will help you build new business solutions.
So, what is a Salesforce Developer?
Salesforce thinks of Salesforce Developers as having the “superpowers to be a hero at any company.” They deliver this value by transforming an organization’s requirements into well-architectured Salesforce solutions that leverage the full potential of the platform. Salesforce Developers code cloud-based solutions through the Salesforce Platform (previously Force.com) that can do everything from increase employee productivity to advance customer experience. Whether it’s for mobile or desktop, they integrate multiple systems and customize environments to create seamless cloud experiences that meet stakeholder needs and boost bottom lines.
A Salesforce developer combines expertise across the various Salesforce Clouds with a propensity for project management, solution design, and deployment. They are also responsible for keeping coding best practices, designing and implementing data models, custom user interfaces using front end technologies, and developing automation and custom solutions using APEX programming language. Ultimately, they are the ones who will technically deliver a client’s project.
When you’re looking for Salesforce Developers, keep an eye out for:
- Brilliant engineers that possess the skills and knowledge to design, build, and implement custom applications
- Analytically minded problem solvers who are in charge of developing and deploying custom business logic and custom user interfaces.
- Cross-functional tenacious programmers with a passion for clean code that promises bug-free functionality.