Case Study

How Mindshare Scales Data Teams to Serve the World’s Largest Advertisers

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Mindshare, the global media agency network and a part of WPP, is the maker of Synapse, a flagship product that ingests marketing data from advertisers and provides predictive simulations showing how marketing spend will drive customer behaviors and ultimately growth for many of the world’s most influential brands.

Mindshare was growing the data science and engineering team to continue to expand the functionality within Synapse. Since Synapse is a tool used on a global scale, they needed a partner with global reach and scale as well.

Mindshare partnered with Andela to quickly hire ten new digital experts, including data scientists, machine learning specialists, analysts, and software developers.

“As we continue to enhance the Synapse platform, time to value is very important. Andela is a good partner in helping us identify the right talent
that is fit for different purposes.”

Ikechi Okoronkwo, Executive Director, Head of Business Intelligence, Mindshare

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